Ecommerce Tips & Tricks
Best eCommerce Platforms & All You Need To Know About Them
eCommerce Platforms like Amazon are worth trillions.
This has attracted a lot of businesses from across the world to develop their eStore. But the real question is, how do you do it?
If you want to learn more about eCommerce Development and eCommerce Platforms that can help you bring your solution to life, this blog is for you.
Here, we shall discuss everything related to eCommerce platform development and more. Therefore, let's get right into it:
01 What Is E-commerce Web Development?
E-commerce web development involves creating, designing, developing, and launching an eCommerce website that allows customers to shop online. eCommerce web shops are trendy and can be used to increase sales and revenue.
Let's move on to the different types of eCommerce web development, which are as follows:
B2C Online Stores
Are your products specifically designed to meet the requirements of end consumers? This is the type of eCommerce website you should use to promote and sell your products.
B2B E-commerce Platforms
Do you want to sell your products or services to other businesses? To increase your reach to a specific demographic, you should establish a B2B eCommerce platform. This will allow you to use established companies in the area.
C2B Consumer to Business
C2B eCommerce operates opposite to traditional eCommerce in that individuals sell their products or services directly to businesses. Consumers can then contribute their products or services to companies and collaborate on initiatives that ultimately lead to increased profits for firms.
C2C eCommerce Stores:
You want to provide a platform for private individuals to enable commerce with others. Third-party eCommerce website design is required. This allows users to promote their products and make sales on your platform. You can also earn commissions and ad models.
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02 6+ eCommerce Platforms to Make Your Online Shop
In this section of the blog, we shall go through some of the best eCommerce Platforms that allow you to create your online store without writing a single code.
These are as mentioned below:
1. Shopify - The Best eCommerce Platform
Shopify has been voted the best eCommerce platform in the world. BuiltWith reports that Shopify is one of the most popular eCommerce platforms in the world.
It can host nearly 4 million eCommerce websites, from small businesses to large corporations. Shopify is also known as the "all-in-one commerce platform."
Shopify's comprehensive tool and feature set stand out among other platforms. It covers everything you need to run a business: order management, multi-channel selling and fulfillment, order management and shipping, and payment processing.
Moreover, it even created "Shopify Capital," a program that helps merchants in financial need to get funding faster and easier.
BigCommerce is the most popular open SaaS eCommerce platform in the world. It is also well-known for its low total cost and flexible APIs.
BigCommerce will satisfy your needs if you enjoy the simplicity of SaaS but still desire the customization and flexibility of open-source platforms. You know how valuable it would be to have all your software and tools in one place if you are an established business. It is the perfect solution for growing eCommerce Business.
BigCommerce's best APIs allow you to integrate seamlessly with your existing system, synchronize and centralize all data, and much more. Pro plans allow 60,000 API calls an hour, while Enterprise plans offer unlimited API calls. This platform can process 400 API calls per second at a remarkable speed.
3. WordPress Website Development by Elementor
WordPress is the most widely used CMS on the planet. It delivers highly engaging and technical-sounding websites. WooCommerce is WordPress's most popular eCommerce theme, used in 23.5% of all online shops. However, if you don't know how to code, it cannot be easy to create a WooCommerce website. That is unless you're using Elementor.
Elementor is a powerful website builder allowing users to create beautiful WordPress websites without writing code. Elementor has powerful eCommerce capabilities that enable you to create WooCommerce websites easily.
Elementor's interface is simple and intuitive. Users can create an exclusive online store with dozens of widgets and features. To make the online store you have always dreamed of, you can use 20 different eCommerce widgets. These include 'Custom add to the page,'' Product Rating,' & 'Product Breadcrumbs, and many other options.
Wix has the best options for stores that don't have a lot of inventory, yet it is a top eCommerce platform.
This technology allows you unlimited items. However, the reality is that most successful users have a simple product range that they display with Its best-in-class website builder.
Start your online store free of cost with one of the 122 templates. It offers more eCommerce templates than the other platforms I have reviewed. You can edit Wix's online store templates now to see if the interface is appealing.
Squarespace allows users to create beautiful websites without any programming knowledge. This all-in-one platform is perfect for any brand, beginner, or veteran.
These tools and features allow you to build an eCommerce website. They also offer to host in all packages.
Squarespace is known for its award-winning design, making it the best website design platform for top-notch designers. Use seamless templates and intuitive drag & drop tools to create websites that reflect your style.
Prestashop is yet another excellent example of website development done right. It offers a more efficient and innovative open-source eCommerce platform that allows you to create an online store and grow your business. Prestashop is now available to more than 300,000 merchants worldwide.
You can access the platform at no cost. Only costs for hosting and SSL certificates, as well as other similar services, will be charged to you.
Prestashop offers a variety of professional themes that will help you build your website. Prestashop's professional-looking themes are open to your creativity and your imagination. To personalize your website, you can modify these themes.
Many add-ons and modules can be added to your online store to improve performance. You can manage products, orders, and customer relationships and receive a report on real-time statistics. Prestashop Modules Marketplace will help you find the best modules for your store.
It is also simple to create a blog and write informative articles. Then, share these articles on social media to increase your traffic. You can present your site in multiple languages and currencies using the platform. Your product can be sold to any country and customer.
03 What makes eCommerce Platforms successful?
If you want to make your eCommerce platform successful, there are a few things that you need to take care of. In this blog section, we shall be going through these exact things. These are as mentioned below:
An excellent user interface UI) and user experience design (UX) are critical components of a successful eCommerce website. This is why UI/UX Development is so important.
Good UI/UX is essential in an eCommerce context. These filters allow customers to quickly identify the product or range they want, a search bar, a straightforward design, and a legible copy.
It is crucial to ensure the security of your eCommerce site and all data processed/or stored by it. Customers' sensitive financial information,tion such as credit card numbers, addresses, and postal addresses, is handled by you.
Best practices for eCommerce customer security include adequately password protecting your site and all other sensitive accounts; employing "transport layer security" (TLS), "secure sockets layers" (SSL), and HTTPS authentication--programs that authenticate and encrypt links between customer computers and your site. You should also ensure that all company devices have anti-malware and antivirus software.
More internet users spend more time using their smartphones. Online shoppers also spend more time browsing on their mobile devices.
In 2021, mobile sales will account for 73% of all online sales. Mobile optimization is possible with responsive design. It automatically transforms your desktop site to fit a mobile screen. And this is also why mobile development is essential.
Squarespace and Wix are two examples of do-it-yourself websites that offer responsive design. Any web designer hired in 2022 must have the latest skills to deliver this functionality.
Search engine optimization (EO) increases the visibility of your products and ultimately leads to sales (also known as conversion rate) by making your site rank higher in search engines.
This can be achieved through various content strategies and methods, including adding keywords to your website's copy and product descriptions to rank higher than your competitors in search results for your products.
If the checkout process is frustrating, it can lead to lost sales. Customers may abandon their purchase if they are made to sign up for lengthy and complicated procedures.
You might consider adding a guest checkout option to allow customers to place orders with little input. You might add a one-click checkout option for customers who have already registered with your site and whose credit card information is stored with you. This will make completing their purchase easier than going through the traditional loaded shopping basket method.
Integration of third-party payment options such as Shop Pay and Apple Pay is possible. Customers can also sign up quickly by linking their Facebook and Google accounts.
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How to Grow Your E-Commerce Business in 2023 and Increase Sales Online
We at some point must have heard of the phrase “What Appears is What Sold”. And yes, this goes well with e-Commerce Business.
The phrase better explains the question “How to Grow E-Commerce Business”? It is all about showcasing your business to a maximum audience. It also involves the right timing & the right place. So here we are with a complete guide on How to Start & Expand your e-Commerce Business?
Steps to Start an Ecommerce Business
1. Choose an Appropriate Product
Decide what you want to sell. This is the very step towards setting up an e-commerce store. The product should hold its usefulness and must be unique among all. This is what will make you stand out from others.
2. Business Goals
Now comes the point “Why do you want to start an e-commerce business?" There should be a goal to achieve in an individual’s head before starting any business. After this only, you will remain focused on your business.
3. Catchy Domain Name
You should buy a domain that is both easy to spell & easy to remember. People should recognize you with your brand name. You should also have a catchy logo design, which can attract the audience and is recognizable. This will help you to expand the e-commerce business more efficiently.
4. Right Platform
Once you decide all the things, Start your E-Commerce Business with the right platform. You can use Shopify, WordPress Development, E-Commerce Development, or can go with custom development. All these are superb methods of installing your e-commerce site on the Internet.
5. Target Audience
You should also target the right audience for your product. It is not worth selling winter clothes to a place where people wear summer outfits. Therefore, before selling any product online, you should have a targeted audience.
Guide To Grow E-Commerce Business Online
When you have decided to increase your e-commerce business online, there are a few steps that you should place in your activities. This involves the basic step of online promotions. But How? This is the major question asked everywhere.
Implementing a few steps in the expansion of e-commerce business will effectively drive organic traffic. The crucial guidelines are explained below. Take a look and implement as many steps as you can.
1. Search Engine Optimization (SEO)
Three types of SEOs will skyrocket your e-commerce business. The activities involve On-Page SEO, Technical SEO & Off-Page SEO. It becomes much easier to increase e-commerce business online with these tools.
SEO is a process that can be done either by an individual or by a company. It is your call, if you know the three prominent terms, you can proceed. But if you do not know it, then it is better to hire an SEO specialist for this.
How to Grow E-Commerce Business by On-Page SEO?
On-page is nothing but the content on your website. Whether in the present time or the past, Content will always be the key to success. According to Google’s current update, content explaining the User-Intend will rank up in the SERPs.
It involves the right Keyword Research, Content Creation, Keyword Optimization, etc. If you do these things, you will automatically improve your e-commerce business ranking online.
Ways to Expand E-Commerce Business by Technical SEO:
Technical SEO is the non-content element of your website. It focuses on strategies to improve the site’s backend structure & foundation. This helps in understanding Google, that the site is built with high-quality structure & schemas.
Off-Site SEO for Increasing E-Commerce Business SERPs:
Off-Page SEO consists of High-quality backlinks, inbound links, Links to other prominent websites, links back from those authorities, etc. This technique encourages your approach to other competitors and helps to maintain good business bonds.
If you maintain a good website reputation and ranking in Google SERPs, then you are likely to have the targeted audience reach in lesser days.
2. Digital Marketing for Skyrocketing E-Commerce Business
This is a vast term that facilitates different marketing styles Online. Using this technique, you will surely enhance your e-commerce business approach to the audience. There are a few tricks that will boost your e-commerce business online. It includes the following techniques:
- SEO & PPC Advertising
- Affiliate Marketing,
- Social Media Marketing
- Content Marketing (if required)
- Mobile Phone Advertising
- Influencer Marketing, etc.
These are some of the good digital marketing techniques to promote e-commerce business online. The most important strategies for an E-commerce site is Affiliate Marketing, Mobile Phone Advertising, and Social Media Marketing.
3. Offline Marketing
Digital marketing completes the online approach but for the people who still see things offline? We should remember that targeting a particular audience i.e. online people is not complete at all. The business should be meant for both online & offline users.
You cannot make any people shop online, but you can make people visit your site online. It involves pamphlets, electronic media support, hoardings, etc. It also involves some major activities:
- Radio Marketing
- Television Marketing
- Phone Marketing, etc.
4. Social Media Presence
Social Media nowadays is something that bounds a huge population. You can see so many instances where a silly thing can go viral in just seconds. So why not put an e-commerce website on such platforms?
If you own a grocery store then find pages related to cooking, kitchen accessories, etc. You can these communities on Facebook, Instagram, Quora, etc. If you are a Clothing Store then visit Instagram’s Shopper Page, Facebook pages for online shopping, Join telegram groups, etc. These all will help you to grow your e-commerce business online.
5. Partner with Other Companies
You can make tie-ups with other companies that belong to the same field. Ask them to advertise your e-commerce business with their campaigns. The authorities will pass on their link juice in this way and google will soon start recognizing your business.
This is the overall process of promoting E-commerce online. The most promising idea to grow the e-commerce business is Digital Marketing. Everybody nowadays lookup for their needs on the Internet only. If you succeed in providing them with the right solutions, you can expand your e-commerce online easily.